How to Choose The Best
Digital marketing agency for law firms
We help small to medium-sized businesses acquire new customers in 30 days or less.
Over 76% of customers prefer online resources for their legal help. With nearly 35000 law firms in Canada already, more and more firms are coming up daily.
How do you stand out with your law firm in this crowded market?
By implementing digital marketing into your client acquisition efforts.
But how to choose the best digital marketing agency for law firms?
Rule of the thumb, consider the one that can sink with your goals and priorities. Make sure the agency already works with similar law firms as yours, and check their proven track records.
At Preeminent Marketing, we aid more than 50 law firms to improve their online presence, showcase their success stories, and acquire more clients.
“Let Us Handle Your Online Marketing While You Focus On Your Clients”
Why You Need A Digital Marketing Agency For Your Law Firm?
Hiring a digital marketing agency for law firms will give you a better online presence and higher reach to potential clients. Other reasons for hiring a marketing agency are:
- Expertise in improving online visibility and reach
- Increase your client base with less time and effort from your end.
- Access to advanced technologies and data-driven insights for marketing.
- Customized marketing strategies tailored to your law firm goals.
- Consistent and regular monitoring of online campaigns.
- Experiment with multiple marketing strategies without previous experience.
7 Tips On Choosing The Best Digital Marketing Agency For Law Firms
Digital Marketing isn’t just about SEO, or ad campaigns. There’s PPC, Social Media Marketing, Marketing Analytics, and a lot more.
Here are 7 proven methods to choose law firm marketing company for you:
Experience With Similar Law Firms like yours
Hire a digital marketing agency that has experience working with law firms just like yours.
Ask the agency about their past projects, clients, and results in the legal industry. The more experience the marketing agency has in your legal sector, the better.
“Preminentmarketing Works With Family, Bankruptcy, Criminal, And 50+ Other Law Firms”
Focus On What You Need (Online Reach, Branding, Or More Leads)
Note down what your law firm’s goals are. The law firm marketing agency you’re going to hire has to have the capacity to help you achieve those. Plus, they need to understand your pain points and bring the necessary steps forward.
For solo, midsize, and small law firm marketing services, try building your brand reputation and your online versatility. Afterward, go for lead generation and attract hyper targeted clients for your law agency.
Else, ask the Marketing Agency for professional advice, which they should have plenty of that from their experience with other law firms. I.E., Your possible competitors!
“Ask Anything Preeminent marketing With A Free Consultation Call”
Strategy You Go For (Pick The Best)
The best law firm marketing companies offer a range of marketing channels, such as SEO, email marketing, LinkedIn marketing, YouTube ads, and more. You can reach your target audience faster.
Check whether you can leverage different channels with them or not.
Investigate Their Track Record
Ask the agency to provide case studies, references, or examples of past works with law firms.
Research the law firm marketing consultant’s track record by checking their portfolio, advertising lawyer files, case studies, and client testimonials.
“Check our results for other clients”
Check if they can achieve your goals
If you want to improve your website’s SEO, reach, lead generation, etc., choose an agency with a proven track record of success in this area.
Ask about their processes and reporting
Always make sure that the lawyer internet marketing agency prioritizes clear and transparent communication. A quick response to your inquiries and feedback is key.
Review Their Fee Structures And Conditions
Choose an agency that offers clear pricing and no hidden fees. Understand the agency’s pricing structure and how it aligns with your budget and expectations.
“Preeminent Marketing Doesn’t Charge Until You See Results”
How To Define Your Marketing Goals For a Law Firm?
If not done correctly, a mere online presence won’t bring you any ROI. You need to focus on the marketing goals that will help you reach and engage.
Here’s how you can define them:
1. Locate your target audience
First, search and observe to determine your ideal clients or target audience. Include the demographics, needs, and pain points of your target audience.
2. Set specific and measurable objectives
Determine what you want to achieve through your marketing efforts. For example, increasing website traffic, generating leads, or increasing social media engagement.
3. Define your unique value proposition
Find a selling point. Don’t go average.
Pick a reason in the bottom of the funnel and why potential clients should pick your firm over others.
4. Create a marketing strategy
Online marketing for lawyers is a bit different than big firms. So, define your marketing tactics. This may include content marketing, social media marketing, email marketing, or paid advertising.
5. Learn from your previous experience
If you are a big or mid-size law firm, don’t go for all the marketing strategies. Locate where you get the most conversion from previous marketing campaigns.
6. Set a budget
Determine how much you want to spend on marketing and allocate funds accordingly.
How Do You Set a Law Firm Marketing Budget: 7 Pro Tips
To set your law firm marketing budget, you should-
Determine business goals
Set measurable goals such as, increase client base, generate more revenue, improve brand awareness.
Analyze target audience’s needs
Understand your clients’ needs and pain points, then tailor your marketing message to resonate with them.
Research competitors’ spending
Analyze your competitor’s strategies, and spending habits.
Decide on marketing channels
Balance online and offline marketing efforts. Go for SEO, PPC, social media, email marketing, events, or direct mail.
Web site design and maintenance
Ensure your website is user-friendly, updated, and optimized for your potential clients.
Allocate funds strategically
Prioritize marketing channels with high return on investment, and adjust budget regularly. Each law firm is different in this case.
Measure and adjust regularly
Track performance metrics and adjust the budget based on data to make informed decisions.
Examples of Key Performance Indicators (KPIs) are website traffic, conversion rates, cost per lead, and customer lifetime value.
Pro-Tip: In General, law firms should allocate 2-5% of their revenue towards marketing.
“Free Budget Planning Analytics With Preeminentmarketing.ca”
What are the Strategy Preeminent Marketing offers:
In Preeminent Marketing, we offer 6 different Marketing Strategies, including,
- PPC
- E-commerce
- Linkedin Marketing
- Website Design & Development
- Social Media Marketing
- YouTube Ads
- SEO
Now, you don’t need to search other online marketing for law firms’ strategy or different services. We have them covered.
Why Hire Preeminent Marketing As Your Legal Marketing Agency
Not every marketing agency can offer you marketing strategies that brings you new clients every day. But with the experience of Preeminent Marketing, you’re rest assured to get just that!
We specialize in legal SEO and marketing with a success record with more than 50 law firms in Canada.
Book a free consultancy today and let’s show you how we helped one of your (probably) competitors get ahead of the game you’re in!
“Uplift Your Law Firm’s Marketing”